Guides

Can I change my domain name later?

You can register a new domain any time and point it at the same website. What you can't do is keep the old one working everywhere without effort — old cards, old links, old email and saved bookmarks all break unless you set up redirects and keep paying for both names.

Changing a domain is easy in the technical sense: buy the new one, point it at your site, done in an hour. The work is everywhere else — every place the old address was printed, saved, emailed or indexed.

Why people change

  • The business name changed, or the legal name was always slightly different.
  • The original domain was long, hyphenated, or misspelled by everyone.
  • They picked a cheap extension and regret it.
  • They've expanded past their original town and davesplowinggrandisland.com no longer fits.

All reasonable. Just go in knowing what it costs.

The redirect is the important part

Set the old domain to redirect to the new one — every address on it, permanently. Any decent registrar or host has a "forwarding" setting; pick 301 (permanent) rather than 302. Then keep paying for the old domain. Forever, ideally, or at least a couple of years.

This does three things: old business cards still work, old links in Facebook posts and Google still land somewhere useful, and search engines transfer the old address's standing to the new one instead of treating it as a brand-new, unknown site.

What breaks without a redirect: every link anyone ever saved, every printed card, every mention on someone's blog, and your search ranking. The redirect is the whole point of doing this carefully.

What you'll have to update by hand

  • Business cards and anything printed. Obvious, expensive, and the reason to be sure before you print.
  • Your Google Business Profile — the website field, and the email if you show one.
  • Business email. If you had [email protected], the new domain needs its own mailboxes and you'll want the old address forwarding for a long while.
  • Facebook page, invoices, truck lettering, yard signs.
  • Anyone who refers you. Your regulars will keep giving out the old address for years. The redirect catches them.

What it costs

ItemCost
New domain$10–$20 a year
Keeping the old domain (for the redirect)$10–$20 a year, ongoing
New business cards$30–$120
New truck lettering, if any$100–$400
TimeAn afternoon, plus months of catching stragglers

The recurring cost is the part people forget: two domains forever, not one.

Changing the spelling vs changing the business

Two very different situations, and only one is worth doing casually.

Same business, better address. You had dave-s-plowing-buffalo.com and you got davesplowing.com. Do it. Redirect the old one, update the places above, keep both names paid up. Worth the hassle.

Different business name. That's a rebrand. The domain is the easy part; the customers, the signs, the van and the reputation attached to the old name are the hard part. Don't do it because you're bored in February. Do it if the old name is actually holding you back.

Who should not bother

If you're on a free sub-address (fastpages.online/daves-plowing) and thinking about your own domain — that's not a change, it's an upgrade, and it's simpler. You keep the page and add an address. The old link keeps working, and nothing printed needs to change because you probably haven't printed it yet.

See what a domain name is if that's your situation.

The short version

Possible, cheap on paper, annoying in practice. If you're going to do it, do it early, before the cards are printed — and keep the old domain redirecting for at least two years.